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Monday, October 19, 2009

Paris fashion frenzy


Haute Couture means the Highest Fashion
With as many as four major show weeks per year, Paris claims the status of the capital of fashion. In Paris, the fashion design industry is booming. From June 28 - July 5, Paris is whipped into a fashion frenzy for the S/S 08 Menswear and Haute couture collections. While runway shows may appear to be mere theatrical performances, they are also formidable money-spinners.
The use of the term haute couture is strictly controlled, and the list of fashion establishments allowed to call their lines "haute couture" is regulated annually by a special ministerial decree. While there were several hundred haute couture establishments in France in the 1950s, today just 10 fashion houses in the country meet the criteria, which include hand-tailoring and personalized measurements. These elite establishments are members of a professional haute couture society that organises two annual fashion events, in January and July. Haute couture is only for women.

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